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Trade Marketing

Our goal is continuous promotion of our customers' business by providing quality services, joint planning and organizing of activities aimed at achieving best business results and meeting the needs of end consumers. For this purpose we have a team of over 500 employees in the field every day that has a direct contact with our products, customers and consumers.

The sale is organized on a territorial and functional basis, taking into account the type and structure of the customers. In all the markets where we operate we have full coverage of all sales channels and facilities. Our salesmen are equipped with the latest portable computers, provided with detailed daily schedules of tours, a full insight into the availability of stock and customer information. These devices create orders in the field and send data through the 3G+ network for processing to related services, in order for the goods, once the process is finalized, to arrive on the customers’ shelves in the fastest possible way. All employees in the wholesale sector, starting with the arrangers and promoters, through resellers and managers are trained to the standards and methods of our foreign partners.

To further help these products to find their way from the shelves to the consumer baskets, we provide our partners also with the trade marketing services. They are reflected in merchandizing the products on the shelves, designing and organizing promotional activities, branding of vehicles, production of advertising material and providing feedback from the field. To this end, our creative team, with over 130 employees in the field, is able to fulfill every wish and turn ideas into reality and contribute to better sale of products we distribute.